When building a design campaign for Automated Variations, the first step is to build a Master Design. This master design will then be used to generate all other design variations.


Building a master design follows the same process as creating any other Flexitive design, using standard image and text elements.


When building your master design, we recommend the following best practices:

  • Building a master design should be the first step in the design process and, whenever possible, should happen before you start preparing your data feed.
    • By completing the master design before creating your data feed, you can better understand the layout for your design and ensure that any images or text added to the design during the automated variation generation will look good.

  • When you first start building the design, you may want to consider building a responsive design. By building a responsive design, you can then activate any number of fixed sizes with only a few clicks.

  • Dynamic text elements apply the same styling for all text within the text element. When building a master design, it is recommended that any text that will later be connected to a data feed is set up with consistent text styling across the text box.

  • You should finalize your master design before connecting it to a data feed. Once automated variations are created, any edits made to the master design will not appear in those variations unless the designs are re-generated from the updated master.

  • Once you've finalized the master design, it is recommended that you duplicate your master design and set the status of the duplicated design to Live.
    • Duplicating your design will ensure that you always have an original version of your master design to refer back to if you need.


For more information on getting started building Flexitive designs, we recommend checking out the following resources: