Using Flexitive's Automated Variations feature, it's possible to build out a full design campaign built on an initial template in seconds. Automated Variations use Flexitive's Data Feed to automatically substitute new assets and copy into an initially created template, and generate a whole campaign with just one click.


Automated Variations are available for Enterprise accounts, and if you'd like more information on how to get setup using automated variations, reach out to your account manager or support@flexitive.com.


Automated Variations start with the Data Feed you use for the design. Data feeds used in Flexitive can be prepared as a CSV, XLSX or XML file. If you would like to see an example CSV or XLSX file to be used for automated variations, reach our to support@flexitive.com.


Your Data Feeds can either contain text for your design, or images.


Adding Text to a Data Feed


When setting up a feed containing text, simply include the text you would like to see displayed. This text should be included as plain text, and without any styling included. Styling the text can is done in the editor after linking the text into the design.


Adding Images to a Data Feed


When setting up a feed containing an image, you will first need to host the image on an external CDN or server. To add the image to your feed, take the URL pointing to the image, and place that in the feed.


When displaying the image, Flexitive will access the URL in the feed, and display the associated design.


Once you've created the feed for your design, you'll need to upload the feed to Flexitive. For more information on how to upload a data feed to Flexitive, check out our article on Uploading a Data Feed.


Setting Design Metadata in Automated Variations


When creating a data feed to use for Automated Variations, you can also set you feed to automatically populate the Design Metadata for the designs you will generate from the feed.


Design metadata includes:

  • Title
  • Description
  • Custom ID
  • Country
  • Language
  • Channel
  • Custom Field 1
  • Custom Field 2

For more information on how to set up your data feed to automatically populate design labels when creating automated variations, check out our article on Setting Design Metadata in Automated Variations.